With the bad press Sea Bass had received during the 1990's, SWHFA decided to highlight the ethical, and sustainable alternative to farmed or pair-trawl caught bass by introducing individual tags for each fish caught using hook and line.

The SWHFA numbered tags for Bass, Mackerel and Pollack are inserted in the gills or mouth by the fishermen and should remain in the fish until taken out by the end-user. The tag number shows who caught the fish.
The Bluefin Tuna tags are attached around the tail of the fish

As well as environmental reasons for choosing line-caught fish; there are reasons, such as flavour, wild caught fish have more muscle and are less fatty than farmed fish as they have a 100% natural diet.

To reduce costs we are keen to reuse the tags. If you would like to help us recycle the tags, please send them to:
Seafood Cornwall Training, Admiralty Boathouse, 23 The Strand, Newlyn, Cornwall TR18 5HL.